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Change Management: Proving Value for the Non-Believer with Melissa Drew

December 3, 2025 • Videos on Demand
Change & Transformation Leadership
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In this Tech Talk with Melissa Drew, Melissa discusses the challenges and strategies of change management. She starts by addressing the importance of proper introductions and communication in establishing a positive working environment. She then discusses the traditional approach to change management, focusing on the playbook and understanding the objectives. The speaker then shifts to the importance of changing the mindset of end users and minimizing negativity. She acknowledges the difficulty and resistance in implementing change, urging the need to recognize the current mindset and address the root causes. She introduces the “rule of eight” philosophy as a means of effective communication. She highlights the significance of leadership support, small wins, and understanding the end user perspective. The session concludes with a discussion on the bottleneck effect and the need for adequate support for successful change implementation.    

Speaker: Melissa Drew

Duration: 50 mins